Sweet cake. Savage energy.
Serve cake.
Throw shade.
A custom roast, printed in edible ink on a cake. For birthdays, office legends, and friends who absolutely had it coming.
Big feelings. Small bites. Personal roasts from $59.
Our founder promises
Your words. Edible ink.
Laugh with them, not at them.
No reaction video required.
01 / The recipe for a reaction
Less gift panic.
More punchline.
Skip the polite gift. Make their birthday, farewell, or retirement a little more memorable—with a roast worth sharing and a cake worth slicing.
A little inspiration
“You’re not late.
You’re just on your own time zone.”
For the friend who missed their own surprise party.
Pick your target. Lovingly.
A birthday bestie, your always-late sibling, or the coworker with one more ‘quick question.’ Choose a cake for the occasion.
Bring the punchline.
Submit your own roast. Keep it personal, playful, and something the recipient will actually enjoy hearing.
Let the cake do the talking.
Your line becomes an edible-ink print. Check the product details for available options and fulfillment before ordering.
Slice. Laugh. Repeat.
Reveal it in person. Film it if everyone’s happy to be on camera—or keep the moment entirely yours.
02 / Pick your level of shade
The personal roast
$59 starting price
A custom edible-ink roast cake for one very deserving person. See available cakes for sizes, options, and fulfillment costs.
Find their cakeBring shade to the office.
Planning a team birthday or a “roast the boss” retirement? Corporate cake requests start at $150, with scope and availability confirmed before ordering.
Meet Slice of ShadeSave them a slice. Not their ego.
Someone’s got
a roast coming.
You know exactly who. Give them a cake that’s as unforgettable as they are.
Shop roast cakes